Contact Orinda Group to learn more about how we can help you with any of the following projects:

» Audience Development and Strategic Marketing

» Market Research

» Audience Evaluation

» Exhibit Evaluation

» Community Outreach

» Brand Development

marketing & evaluation

Advancing an institution’s mission requires a clear and consistent marketing strategy. Critical components of any strategy include market research and audience studies. The effective utilization of these disciplines provides a detailed understanding of an organization’s relationships with various constituencies. While often yielding informative results on an individual basis, audience and exhibit evaluation become more valuable when included in the broader scope of an external marketing strategy. Knowing who your audience includes – and who it does not include – is a cornerstone of a marketing plan that effectively directs efforts at building relationships with communities. 

A logical extension of broad marketing research is brand and image development. The creation or re-design of visual cues as part of an overall communications message can be a powerful tool for attracting audiences.

Orinda Group offers a broad range of customized marketing and evaluation services designed to help cultural organizations learn more about their audiences, enhance their brand, improve development opportunities and connect with constituent communities.